GSB Command Training

Making leaders within your organisation ready to respond at pace in a time of crisis.

1 April 2023
GSB Command training website homepage


Paul Dutton (Director of GSB command training) wanted to find a way to tell the business world about the importance of command training, across organisations, and to provide a series of courses to develop the needed skills.

Paul had acquired a domain and a company name but was unsure where to start.

My contribution

User research
Brand design - including logo and business cards
Website design and development
Ongoing support and maintenance of the website

Project completion date: April 2023


The project was broken down into key sections. This included: initial meetings, designing and building the brand, design and content creation for the website then finally developing the website.

The focus was on building a recognisable brand and a website that performs and is accessible to all users.

Challenges faced

One challenge that we faced during the website build was producing written content that was informational and fit for purpose online.

To overcome this, I worked closely with Paul to help him to Plain English his content to make it fit for use online.


After working on a few versions for the site, we decided we had a good baseline that we could later build on.

Since then myself and Paul have made various improvements, which has lead to an increase in enquiries and customers for GSB.


As a small start-up business, I didn't know where or how to start with a website.

Josh was excellent, he supported and advised me on all options available to me and worked with me to create a product I am very happy with. Josh is highly professional, an excellent communicator and patient.

Since the launch of my website my business has improved and Josh has remained supportive for updates and ongoing web development.

I am delighted with the service I have received and have no hesitation in recommending Josh to others looking to promote their business with a new site or refresh their current web profile.

- Paul Dutton